MarginArc was founded by IT channel professionals who spent years watching margin dollars slip through the cracks. We built the tool we wish we'd had.
We founded MarginArc in 2024 because we'd lived the problem. Our team has deep roots in IT Value-Added Reselling -- we've sat in the same chair you sit in every day.
We've quoted deals against CDW, negotiated with distribution, and spent too many late nights trying to figure out if 14% margin is good or terrible for a Cisco campus deal. We know what it's like to price a $200K renewal on gut feel because there's nowhere to look it up.
The largest VARs have entire teams dedicated to pricing intelligence -- analysts, data warehouses, years of institutional knowledge baked into spreadsheets that no one else can read. Everyone else is guessing.
MarginArc exists because every rep deserves access to the data and intelligence that only the largest VARs could afford to build internally. We're leveling the playing field, one deal at a time.
Every point of margin represents value delivered to the customer. We help reps prove that value -- with data, context, and confidence -- so the conversation is never just about price.
The best reps use data to inform every pricing decision. We make that data accessible to every rep, not just the ones at billion-dollar VARs with dedicated pricing teams.
VARs are the backbone of IT infrastructure delivery. They design, deploy, and support the technology that keeps businesses running. We're building tools that make the channel stronger.
As a cloud-native company, we minimize our environmental footprint by design.
We're always happy to chat about the channel, pricing strategy, or how MarginArc can help your team.
New York, NY